Countless management gurus have written about the importance of values, doing the right thing, and creating sustainable organizations. They have shown us how to calculate the ROI of values and have persuaded leaders of the need to instill personal responsibility and a sense of mission in their organizations. Yet, management consultant David Gebler argues, we have been looking at the issue of values from the wrong direction. Managers and employees do not need to be taught the "right values," he explains. They already have a strong sense of the values and behaviors required for the organization to succeed. Rather, leaders need to let employees live their values by removing the factors-influenced by corporate culture-that can generate negative behavior, factors such as social pressures of what to say and not say. Culture is often defined as "how we do things around here." But to change a culture, leaders need a model that can indicate where and how the organization is be