From a marketing expert with nearly three decades of worldwide brand development experience working with some of todayâs most recognizable and successful brandsâincluding Dove, McDonaldâs, and Vicksâcomes a comprehensive and accessible guide to brand-building in todayâs global marketplace.
Spark demystifies the process of building a brand in todayâs increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsâincluding Dove, McDonaldâs, and Vicksâthis book provides a practical framework to help readers navigate the various stages of brand-building, including:
â How to cultivate insight to address a specific business challenge
â How to construct a full business plan around that challenge
â How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.