With 1.2 billion citizens India is this planets market of the future and at the same time an interesting production location.

Many companies have tried to establish themselves in this market early on. Many without any success.

The successful business consultant Pandit. A. Kuma-Scott comes from an Indian company and studied in India, the US and England. He married an American woman and lives with her and their children in Europe. Today he advises big businesses and helps them plan and realise their market entry in India.

This book explains the basic principles for deciding on a market launch in India and as well as the basics of common Indian business conduct. Two critical factors that determine failure or success.